Though they have no hands, books can open doors.
You see, when potential clients look for businesses to work with, they’re looking for the best help they can afford. Being the person that “wrote the book” on whatever your specialization is will absolutely capture their attention.
It’s also a great way for them to get to know you before they work with you, with the price being simply the cost of a book.
Think about the last time you lurked on someone’s social media before ever liking or commenting on their posts. You want to make sure they are the person you think they are, so you want a bit.
This is the same work your book can do for you – allowing your future clients to get to know you through your words.
But consider the other doors your will book open, like new opportunities for PR, both through the media and in your community. Getting ready to release a book is a great excuse for a press release, putting your business in front of a wider audience. Actually releasing the book? Another great time for a new press release!
For the right business, you can also turn your book into a course, giving it further reach. Online courses are a great way to make money while sharing your knowledge.
Courses are easy to put together and can be done with a little as a series of PDF files. You can use audio or video to really engage your audience and help them learn whatever it is you’re teaching.
Or, even simpler, you could create a podcast from it, allowing you to reach even more clients and further establish your authority. A podcast with guests practically does the work for you, and your guests will happily share the episode they’re on with their own audiences.
Notice how hard your book could be working for you? It’s actually pretty impressive.
A book is never just a book, when it’s well thought out and positioned to help you grow your business. Even if you can’t write, you can still have a book with your name on it.
Ready to learn more?